Team

Jadranka is the Director responsible for new business development, member liaison and programme implementation in the UK. A graduate of finance and banking at Belgrade University and awarded a masters degree from Cass Business School, Jadranka has over 25 years’ commercial experience in the Balkans and UK. Early in her career, Jadranka specialised in cross border trade and finance. Since 2003 she has assisted public and private sector organisations in real estate and infrastructure projects, and worked alongside multidisciplinary teams including finance, engineering and project management.

Nataša Vidić is responsible for client management in the BSCC Representative Office in Belgrade. Ms Vidić is overseeing the provision of dedicated support to members and partners while ensuring that operations run smoothly. She brings more than 20 years of experience in banking, executive support and organizational management. A graduate of the Belgrade Business School in Accounting, Business and Finance, she has built her career around connecting people, supporting leaders and ensuring smooth operations in both corporate and international settings. Her professional journey began in the banking sector, where she advanced from Teller and Shift Controller at Komercijalna Banka to management roles at Eurobank and later as Head of the Network Development and Support Unit at Marfin Bank. After more than a decade in finance, she shifted her focus to executive support and international business relations. At the Dutch-Serbian Business Association (DSBA), she became a trusted point of contact for members, organizing events and trade programs and strengthening ties between institutions, embassies, and business partners in Serbia and the Netherlands. Ms Vidić is a mom of twins and a wife, passionate about folklore dance and off-road mountain running.

Azra Šeta Hadžić joins the The British-Serbian Chamber of Commerce as an Event Manager, bringing a strong background in hospitality, tourism, sales, and client relations. With experience working in luxury hotels, international tourism operations, and digital marketing, she has developed exceptional organizational and communication skills, with a particular focus on creating meaningful business connections and delivering high-quality events and experiences. Holding a Master’s degree in Comparative Literature, Azra combines creativity, professionalism, and strategic thinking in every project she leads.